Companies have been finding new ways to track patterns and trends, as it relates to human interaction. Big data is becoming the leading social marketing media trend that allow companies to track consumer behavior. With the continuing rise of social media, companies are taking advantage of tools that bring in big data.
With big data, companies can derive information from its target audience and tailor messages that resonate with consumers. In addition, companies can establish long-term relationships with the audience. Web analytics and social listening tools, such as Radian6 (Social Studio) and Google Analytics, assist companies in unveiling characteristics of consumers. Today, companies are steadily making data driven decisions that are drawing in more consumers.
The rise of Snapchat and Instagram gives companies a more personable presence. Live-streaming options give companies another platform to provide first-hand interaction with consumers to better gauge their interests. With social media becoming the forefront of the consumer consumption, this new wave of marketing will forever change how business is conducted.